Category Archives: Music

Spuul Aspiring to Make Available High Quality Streaming Content at Affordable Prices

Spuul Aspiring to Make Available High Quality Streaming Content at Affordable Prices

The entertainment industry is part of the tertiary sector of the economy and includes a large number of sub-industries devoted to entertainment. However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment.
The entertainment market is one of the largest parts of the global economy. Almost every country in the world either has its own entertainment industry or watches content created by other countries.

Spuul Overview

  • Spuul was launched in 2012 and since then has been one of the most innovative Video On Demand (VOD) platforms in the world.
  • Spuul has over 60 million users and over 4 million paid subscribers as at the end of March 2018.
  • Spuul was the first platform to allow users and subscribers to download and watch content offline.
  • At the moment, Spuul is adding more than a million users every month at an increasing rate
  • By the end of December 2019, Spuul is targeting to have a community of more than 80 million viewers.

Spuull Goal

Spuul’s ambition has always been to make available high quality streaming content at affordable prices, especially in developing markets.

What is Spokkz

It’s a community powered film & tv blockchain ecosystem.

Market Problem

Despite the size of the industry, the nature of content creation and its funding has remained traditional. There are five major issues being faced by this traditional industry model:

  1. Someone with a good idea or script reaches out to a host of large producers, who in turn, fund the creation of a movie either by themselves or through a syndicate of investors. This approach is similar for other forms of content such as Sports, eGames etc. with some variations.
  2. After the content is created, it is then either pre-sold or sold postproduction to cinemas, TV broadcasters and other distributors. This presents significant risks to the producers as they need to fund the creation of the content until it goes live with no clear idea whether they will be able to cover their production costs.
  3. Content creators are increasingly losing their ability to optimise their earnings as intermediaries like cinema chains, OTT players, YouTube, etc., are taking the lion’s share of the revenues with less and less going to the content creators themselves.
  4. On the other hand, viewers are not acknowledged for their contributions. The data provided by viewers such as reviews, ratings, and other forms of commentaries are immensely valuable but they are not rewarded in any way. In fact, on platforms like YouTube, the viewer has become the commodity and advertisers are provided tools to target his/ her likes and preferences.
  5. Advertisers are increasingly unable to measure their effectiveness in reaching their audience. Digital advertising has become increasingly complex and with the growing importance of third party affiliate networks, Advertisers are paying for advertising and promotions but the effectiveness and measurement of this has become more and more opaque and less reliable.

Spuul Solution

  • The current streaming content ecosystem is broken in serious ways. Spuul believes that by using the blockchain this friction can be removed from the ecosystem and both viewers and content creators can be more equitably rewarded.
  • Spuul is uniquely positioned to do this as it has a significant following of viewers who are interested and pay for premium content and we intend to leverage this platform to compete with the biggest studios in the world through building a community of stars, producers, and viewers to create a virtuous cycle.
  • In addition to the viewer base, Spuul will leverage its existing ecosystem of stars, content producers, publishers, telecommunication networks, and ecommerce providers to drive usage and leverage the need and adoption of the SPOKKZ tokens.

The Steps of The Solution

  • Private Token Issuance – Making it easier for content creators to create content by getting viewers to pre-fund their production by committing upfront to watch that piece of content.
  • Community Engagement Rewards – Tokens will be used to encourage the community to provide better analysis, reviews and ratings. Tokens will also provide an incentive for people to share comments and be rewarded for their effort.
  • Viral Reward Token – Provide incentives for the community to view content, watch advertisements, share content to both Spuul viewers and non-users and benefit from the sharing.
  • Content Distribution Rewards – Implement the Spuul P2P protocol to enable content sharing between viewers and reward users for sharing the content.
  • Secure Token Wallet – To enable all Spuul viewers to be rewarded in Tokens, they will implement an ERC20-based wallet system into Spuul’s existing wallet. Eventually, the tokens in this wallet will be linked to exchanges that support their SPOKKZ token and will allow users to buy and sell SPOKKZ.

Finally

All in all, the current state of accessing funding to create content and to monetise this content has not changed much since it started in the early 1900s. Media moguls and empires control the creation and distribution of content and customers are being forced to pay more and more for content.
With the introduction of SPOKKZ, Spuul hopes to be disrupt the industry using this innovative blockchain solution.

✅Website: https://spokkz.com/
✅Whitepaper: https://spokkz.com/static/documents/whitepaper.pdf
✅Twitter: https://twitter.com/SpokkzOfficial
✅Facebook: https://www.facebook.com/spuul/
✅Reddit: https://www.reddit.com/r/Spokkz/
✅Telegram Group: https://t.me/SpokkzOfficial
✅Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4480708.0

Author of article:

✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517

Maestro a Music Platform that Acts as a Creative Ecosystem

Maestro started with such a need, to solve a problem that plagues the music industry today: namely, the unfair structure of the industry itself. Third parties, such as labels and agencies, currently reap in over 80% of generated profits, leaving artists with barely any support and struggling with financial burdens. Music player companies only exacerbate this inequality through inefficient bureaucracy.

What is Maestro

Maestro is a blockchain-based music platform comprised of a crowdfunding center and a streaming service. Maestro focuses on constructing a platform where profits are distributed fairly through the transparency of blockchain technology and thus resolves the issue of capital: the most fundamental problem that underpins the present industry.

Understanding the Market

Today’s media are no longer focused on television and physical albums. Digital music profits account for 50% of global recorded music revenues, and the music market is continuously growing even now.
The structure of the music market has also changed. The focus of the industry has shifted from downloads to streamin.

The Problem

a) Value Gap

The music market is suffering from the problem of a “value gap.” A “value gap” is the large disparity that emerges between the value of user-upload services and that received by the creator of the content.
Maestro Team agree that there is an urgent need to resolve the value gap and steer the industry away from the anachronistic systems that continue to stifle artists’ creativity today.

b) Loss for Artists

The market’s shift of focus from individual music sales to streaming has become problematic as an even more abnormal structure is formed and artists receive even less compensation for their work.

Maestro will reform the problematic structure of the music industry to provide a creative environment for all artists, starting with the ambiguity of copyright and the insufficient share of revenue received by creators.

c) Loss for Consumers

Consumers pay the full amount, even if their music consumption does not reach the level of their fixed monthly fee.

The Solution

Maestro focuses on ‘capital’ to solve the aforementioned problems—specifically, the costs required to produce a song. The problem of capital comes before other important issues including a fair distribution of revenue and improvement of the music industry structure. As capital is the main element that runs the current music industry, it is safe to predict that improving the funding process will provide a fundamental solution to its problems.

1.Crowdfunding for Music Production

In order to create a music ecosystem that encompasses all parties, Maestro focuses on resolving the issues of capital and of providing a fair blockchain-based streaming service. Maestro will solve these issues through crowdfunding.
Crowdfunding is an alternative financial service that enables a project or venture by raising money from numerous people.

Maestro would like to organically apply this crowdfunding concept throughout the music industry. they aim to create an ecosystem in which production costs are raised by fans and investors, and profits generated by streaming the song are fairly distributed among artists and investors. Blockchain technology will thus play a prominent role in providing funding for producing music and fairly distributing its rights.

2.Reasonable and Groundbreaking Model for Consumers

Maestro’s method will bring more benefits to consumers as well. Maestro’s services have reasonable pricing policies in which the consumer pays according to the number of songs they have actually streamed. If the consumer does not use any of the services provided, they are not charged. Maestro provides incentives to consumers by allowing reasonable subscription plans based purely on usage.

This funding structure provides new investment and communication opportunities for consumers. The consumer can choose to communicate directly with an artist and become an active participant in their project. If the project they have funded is successful, they can expect a share of the profits based on the amount of their investment. Maestro is the first blockchain platform through which consumers and artists can help each other for mutual benefit.

Finally

Maestro focusing exclusively on creating a new music ecosystem that can support all artists, production companies, and investors, using blockchain technology and considering appropriate incentives for each party.

Maestro Team believes that for both music and its industry to thrive, they must provide an environment focused foremost on promoting the creative efforts of artists and guaranteeing their fair compensation. Therefore, they propose a blockchain-based music platform that acts as a creative ecosystem established on virtuous cycles of mutual cooperation between creators and consumers.

✅Website: https://maestroproject.io/?lang=en
✅Whitepaper: https://d2zj5fcd4hookz.cloudfront.net/18.06.11/%5BMaestro%5D+Whitepaper_EN.pdf
✅Twitter: https://twitter.com/MaestroProject1
✅Facebook: https://www.facebook.com/rightchainlabs/
✅Medium : https://medium.com/@maestroproject
✅Telegram Group: https://t.me/maestroico
✅Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4415850.0#post_

Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517

FLUXORIN Lays the Groundwork for a New Age of Music

The inspirational Bob Marley once said, “One good thing about music, is that when it hits you, you feel no pain.” But in our current state of being in a digital age, it is the music and the people who create this music that seem to be feeling all the pain.

As the digital age encroaches on our lives, consumers are demanding the music industry to keep up with these changes, which in turn, has led to financially devastating consequences for this industry.

The music industry as we know it today was formed in the first half of 20th century with the advent of the music recording technology. At the time it was a very arduous and expensive process. And the product was a recorded copy of the music performance. Most of the risks at that time were shouldered by the record labels and publishers which is reflected in the current laws. The current system is riddled with legacy approach, and over the years has become a tangled mess, with authors and performers complaining about the “lack of transparency”. The revenues streams generated by companies like Pandora, Spotify, Deezer, Apple, YouTube grow year by year up 39% in 2015 from the previous year.

Those money are paid to the rights holders, but very little of the revenues made to record labels, music publishers and collection organizations are not making it to the authors and performers bank accounts.

The Problem

One of the main reasons is that a lot of the rights holding organizations appear as a “black box” to the outsiders, and without the ability to identify the contributors to the music recording and how they should get paid those royalties are kept in perpetuity. Services and PROs are also usually unable to identify the recipients for the royalty payments, so the money are placed in escrow, and eventually that money is distributed between labels and publishers based on their market share. Since the labels and publishers do not have any knowledge to find the rightful recipients for those payments they are not shared with any composers and performers.

What is FLUXORIN

A decentralized system for the publication and consumption of music, which combines a cutting-edge crypto currency and provides with a very important mission to unlock the potential of human creativity by giving millions of artistes the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

FLUXORIN allows musicians to license their content as a “programmed contract” directly to a decentralized database called “blockchain”. These contracts automate the collection and distribution of royalty payments and remain in the control of the artists themselves.

Listeners can access a global catalogue of music stored on a network and pay artists directly using FLUXORIN digital currency, based on their usages.
Ease-of-use tools can be designed to allow a seamless experience for both listeners and musicians, and an open protocol will allow third-parties to build a rich ecosystem of value-added software and services.

Inside FLUXORIN

With the low operational costs, and the help of the smart contracts all of the people and organizations that participated in the creation of the music piece, would be able to set the percentages of the ownership, and thus the part of the revenue stream generated by the track. Naturally that extra money would make it into the pockets of the artists, instead of being inefficiently wasted on who knows what. And some could be even shared with the loyal fans, which help with marketing and distribution by sharing their favourite music with their friends.

The usage of peer to peer storage and delivery technologies, would allow the music in question be published and distributed in much higher quality by sharing playlist with friends on the network while keeping the costs down. They are the protocols of the future Internet.

We need a new model that re-structures the entire process, from creation, to consumption, to compensation, and to more creation. The model we propose here is based on the theory of Sharism, which emphasizes a tight coupling between sharing and rewarding making sure that everyone is rewarded. In Sharism Model, each playback represents an exchange between the musician and the listener. The listener sends a payment to the musician, and in exchange is granted access to a specific work. This model requires a payment mechanism that is fast, has a low transactions cost, and works across borders. Same wise, almost all traditional licenses and terms can be executed after sharing, if we can make Sharism model works everywhere. Fortunately, with the rise of digital currencies and blockchain technology, such a system is already possible.

To support the Sharism Model, we need to create a digital ledger specifically tied to music consumption to close the loop. We call the ledger FLUXORIN for easy understanding.

In this design, for every playback, a digital coin is sent directly from the listener’s account to a “little program” (“smart contract”) that lives on the blockchain. This little program actually helps enforce a “Pay per Play” license (PPP). So whenever a song is shared to a listener, the little program will help execute the license terms to charge corresponding amount in tokens which is sent to the owner of the license. Under this, every playback will count. With PPP license, blockchain can also distribute the payment to several beneficiaries within seconds for example; a band may release a license that pays 50% to the songwriter, 25% to the singer, and 25% to the guitarist. Critically, the ways in which the funds are distributed are controlled entirely by the musicians and no intermediary is required to facilitate the payment other than the blockchain.

Illustration of the payment flow, which users send payment along with a request to play a particular work and in return are granted access. Specifically, granting access means providing a key that can decrypt an encrypted audio file that is stored on a distributed file system.

FLUXORIN Features

  • Transparency
  • Use of DLA which helps in the distribution
  • Low operational cost
  • Proper allocation of royalties
  • Use of P2P file sharing and delivery networks
  • Employing the sharism model

Finally

By providing a distributed and highly transparent platform that connects musicians and listeners directly, FLUXORIN lays the groundwork for a new age of music that is sustainable, borderless, and fair to all stakeholders.

FLUXORIN envision a future where artists cross genres and cultural boundaries, creating ideas that propel the society forward, where fans can discover something they never would have otherwise, where we are all part of a global network, building new connections, sharing new ideas across cultures.

✅Website: https://www.fluxorin.io/
✅Whitepaper: https://www.fluxorin.io/wp-content/uploads/2018/05/FLUXORIN.pdf
✅Twitter: https://twitter.com/fluxorin_io
✅Facebook: https://web.facebook.com/fluxorin.io/
✅Reddit : https://www.reddit.com/user/FLUXORIN
✅Telegram Group: https://t.me/FluxorinICO
✅Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4361686.0

Author of article:
✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517