Arround, The First Decentralized Ecosystem Harnessing Augmented Reality to Engage Audiences

Augmented Reality (AR) Concept

The technology that overlays information and virtual objects on real-world scenes in real-time. It uses the existing environment and adds information to it to make a new artificial environment.
The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.
The origin of the word augmented is augment, which means to add or enhance something. In the case of Augmented Reality (also called AR), graphics, sounds, and touch feedback are added into our natural world to create an enhanced user experience.

Augmented Reality & Virtual Reality

On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world.

Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists.

Introduction

Arround aims to be the first decentralized ecosystem harnessing augmented reality (AR) to engage audiences, could provide benefits to users, advertisers, and developers of content. Ideally, users will be able to enjoy an innovative new environment, advertisers will have an all-new way to reach their intended audience, and AR developers will have a whole new market for their content.

ARROUND Blockchain Features

Blockchain and smart contracts:
• Will be the foundation of the payment system used on the platform and will protect the funds in users’ token wallets.
• Will ensure the intellectual rights of authors to content purchased and distributed on the platform.
• The rights to the long-term lease of AR space will give tenants an opportunity to make money on advertising displays on their AR space.

Advantages of Arround

ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements:

A disruptive universal advertising network.
An augmented reality marketplace.
A social platform.
The next generation AR map that will create a backbone for AR projects around the world.

The Platform

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

The ARR Tokens

The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.

The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.
ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns.
Tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.
The ARR token will be released on the basis of ERC20 smart contract on Ethereum blockchain and will
also be traded on cryptocurrency exchanges.

Fiat money and cryptocurrency circulation on the ARROUND platform:
• Users and advertisers can buy ARR tokens for fiat money or cryptocurrency on exchanges and use them in the ARROUND platform
• All payments within the system will be made using ARR tokens which can be exchanged automatically

Finally

Augmented Reality is quite a different proposition. While VR has dominated the news, AR is quietly breaking new ground in the enterprise sector. Where VR lets users escape into a totally different reality, AR overlays digital imagery onto the reality people are experiencing.
Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

✅Website: https://arround.io/
✅Whitepaper: https://arround.io/content/file/arround-whitepaper-en.pdf
✅Twitter: https://twitter.com/ArroundPlatform
✅Facebook: https://www.facebook.com/Arround-2052833448334195/
✅LinkedIn: https://www.linkedin.com/company/arround/
✅Medium: https://medium.com/@arroundsmm
✅Telegram Group: https://t.me/ArroundSupport
✅Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3014006.0

Author of the article:

✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8

Arround Provides the World with a Captivating New Digital Environment

What is the Augmented Reality

It’s an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality.

Augmented Reality (AR) Overview

Augmented reality is used to enhance natural environments or situations and offer perceptually enriched experiences.
With the help of advanced AR technologies the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space.
Augmented reality also has a lot of potential in the gathering and sharing of tacit knowledge.
Augmentation techniques are typically performed in real time and in semantic context with environmental elements. Immersive perceptual information is sometimes combined with supplemental information like scores over a live video feed of a sporting event. This combines the benefits of both augmented reality technology and heads up display technology.

Why ARROUND

Arround is providing the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.

ARROUND Introduces its Platform

Established partnerships with global brands
Token plays vital role in fuelling business model
AR market growing at breakneck speed (65% CAR)
MVP available on iOS & Android
Innovative and comprehensive product
Experienced team with excellent track record

The Platform Architecture

The ARROUND platform comprises four key elements that are all connected via blockchain, which combine to create a complete AR ecosystem that will allow the project to thrive.

1. AR MAPS

The AR Map links directly to the social network and to the advertising solution.

2. AR STORE

The AR Store will allow users to conduct the sale and lease transactions of content and services offered on the platform.

3. AR ADNET

The idea behind the service is to provide an outlet for brands, organizations and offline retail stores to engage in advertising, marketing and information campaigns in augmented reality.

4. AR SOCIAL

The core concept of the network is to bring augmented reality into a social setting, allowing every user to create and share AR content with their friends

ARROUND Business Model

The platform and ecosystem created by ARROUND will be based on the following business model:
• The ARROUND platform will earn money by showing advertisements as well as through the lease of map data.
• All prices inside the system will be set in fiat currencies.
• Payments for ads and purchases inside the system will be made using ARR tokens. Tokens can be bought using both cryptocurrencies and fiat money.
• Benefits for users: discounts, bonuses and rewards for performing tasks from advertisers; token transfers between users.
• Income sources for service providers: payment for premium content by advertisers and users.
• Income of blockchain node holders and the owners of servers with content: a share of transaction fees paid automatically and automatic payments from the Network Development Fund (NDF). All these payments are expected to be made using smart contracts.

ARROUND Tokens (ARR)

The ARR token will be released on the basis of ERC20 smart contract on Ethereum blockchain and will
also be traded on cryptocurrency exchanges.
The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.
The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.
ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns.
Tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.

Finally

ARROUND had been built to be a flexible platform that is just as comfortable in serving up additional on-demand information as it is in promoting brands and advertising messages.

Author of the article:

✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8

ARROUND, The Unique Decentralized Economic and Technological Infrastructure Supporting The AR Ecosystem

Introduction

Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with virtual one. AR appears in direct view of an existing environment and adds sounds, videos, graphics to it.
Augmented Reality (AR) may not be as exciting as a virtual reality roller coaster ride, but the technology is proving itself as a very useful tool in our everyday lives.
The primary value of augmented reality is that it brings components of the digital world into a person’s perception of the real world, and does so not as a simple display of data, but through the integration of immersive sensations that are perceived as natural parts of an environment.

Popularity Growth of AR

From social media filters, to surgical procedures, AR is rapidly growing in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear, and feel. When compared to other reality technologies, augmented reality lies in the middle of the mixed reality spectrum; between the real world and the virtual world.

What is ARROUND?

ARROUND is a unique decentralized economic and technological infrastructure supporting the augmented reality ecosystem.

Introduction to ARROUND

ARROUND is an advanced communication platform powered by blockchain that gives its users a beautiful personalized digital world, advertisers a new and exiting channel for their campaigns and offers AR-developers a vast sales market for their software and hardware.
Every aspect of this universal AR ecosystem is fine-tuned to deliver a next-generation augmented reality experience that will form the next-generation backbone for the fast growing AR space.

ARROUND Mission

ARROUND fully recognizes the opportunities that this market offers and intends to utilize the powerful combination of blockchain and augmented reality to:
• Offer smartphone users (and later on users of smart glasses) a way to quickly create, share and enjoy augmented reality experiences via a privacy focused social network.
• Provide offline retailers, brands and organizations with a powerful new way to engage consumers utilizing a variety of immersive and engaging advertising solutions based on augmented reality technology.
• Create a marketplace for AR developers globally and other entities to engage with the public and monetize their applications, and provide them with a test environment via a robust SDK and API in order to enable this.
• Develop a crowd-sourced 3D spatial map of the world to provide an information backbone to power the next generation of AR applications and services that require pinpoint accuracy in a real world environment.

ARROUND’s Stand Out Feature

ARROUND’s advertising solution is a game changer. It brings consumers, offline retailers and big data together for the first time, extending the effectiveness of mobile ads directly to the point of sale. Through the integration of our crowd-sourced AR Map, high street stores finally have access to the same digital marketing tools that e-merchants have been using for years. Bricks and mortar stores will be able to attract customers directly to products within their shops, based on socio-demographic and interest based targeting techniques.

Conclusion

The AR landscape is growing rapidly. Although ARROUND is focused on the consumer end of the market, augmented reality has already been heavily adopted within the military, industrial and medical sectors, where heads up displays are already a reality.
Within the US, the growth in AR usage is incredibly strong, which in turn is driving investment and development of the technology.

Author of the article:

✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8

ARROUND will Give Anyone the Ability to Experience the World in AR

Introduction to Augmented Reality

Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
The overlaid sensory information can be constructive or destructive and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment.
In this way, augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user’s real world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.

Augmented Reality (AR) vs Virtual Reality (VR)

Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.

The Blockchain Overview

A blockchain is a digitized, decentralized, public ledger of all cryptocurrency transactions. Constantly growing as ‘completed’ blocks (the most recent transactions) are recorded and added to it in chronological order, it allows market participants to keep track of digital currency transactions without central recordkeeping. Each node (a computer connected to the network) gets a copy of the blockchain, which is downloaded automatically.

What is ARROUND?

ARROUND is a decentralized augmented reality (AR) platform with a mission to give anyone the ability to experience the world in AR, and provide a place for developers to realize the potential of their applications.

Why ARRROUND?

ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements:

A disruptive universal advertising network.
An augmented reality marketplace.
A social platform.
The next generation AR map that will create a backbone for AR projects around the world.

Market Problems

– The public is hungry for AR content

The public expects and demands ever more engaging augmented reality content.

– AR developers have little opportunity to reach the consumer market

Demand for mobile advertising is growing, but the public is tired of traditional approaches.

– The mobile marketing channel is saturated

A growing army of AR developers need a marketplace for their products & services.

ARROUND Solution

ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses.
The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.
ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them.

Finally

ARROUND’s unique augmented reality ecosystem has already attracted the attention of a diverse range of commercial partners, including a number of global brands. In the first case, these partners will allow ARROUND to commercialize its offering, allowing the company to fine tune its strategy while at the same time generating revenue.

Author of the article:

✅Bitcointalk username: Erik_Smuel
✅Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2020517
✅My Ethereum Address: 0xA009D96EFB69bC8e328d43c4d18dd9B6d7422BC8